What does an Art Director do?
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
- Work with creative directors to develop design solutions.
- Review illustrative material to determine if it conforms to standards and specifications.
- Attend photo shoots and printing sessions to ensure that the products needed are obtained.
- Create custom illustrations or other graphic elements.
- Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
- Negotiate with printers and estimators to determine what services will be performed.
- Conceptualize and help design interfaces for multimedia games, products, and devices.
- Prepare detailed storyboards showing sequence and timing of story development for television production.
- Research current trends and new technology, such as printing production techniques, computer software, and design trends.