What does a Program Director do?
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Establish work schedules and assign work to staff members.
- Coordinate activities between departments, such as news and programming.
- Perform personnel duties, such as hiring staff and evaluating work performance.
- Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
- Confer with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
- Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
- Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Develop promotions for current programs and specials.
- Prepare copy and edit tape so that material is ready for broadcasting.
- Develop ideas for programs and features that a station could produce.
- Participate in the planning and execution of fundraising activities.
- Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
- Read news, read or record public service and promotional announcements, or perform other on-air duties.
- Operate and maintain on-air and production audio equipment.
- Direct setup of remote facilities and install or cancel programs at remote stations.
- Cue announcers, actors, performers, and guests.
- Conduct interviews for broadcasts.
- Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.